We’ve all experienced the annoyance of a paper cut. But what if the seemingly innocent bleeding doesn’t stop? Even a tiny paper cut may cause fatal consequences to a person with hemophilia. To raise awareness, we used a newspaper as a tool to show the severity of the disease. Throughout the publication, bloody fingerprints guide the reader from the first page to the very end, culminating in an advertisement that provides an explanation and urges everyone to recognize people living with this illness. The project was completed in cooperation with media graphics students from the Estonian Academy of Arts.