In the Name of Forest
#Advertising
Baltic Best - Gold (Print advertising) - 2025
Baltic Best - Silver (Outdoor) - 2025
Epica - Bronze (Public Interest – Environment) - 2025
Kuldmuna - Grand Prix (Sotsiaalkampaania) - 2026
Kuldmuna - Gold (Sotsiaalkampaania) - 2026
Kuldmuna - Gold (Ambient lahendus) - 2026
Kuldmuna - Gold (Trükireklaam) - 2026
Kuldmuna - Silver (Meedia erilahendus) - 2026
Kuldmuna - Bronze (Reklaamitekst - lühike copy) - 2026
A Reactive and participatory social campaign that sparked public debate. Engagement spread through names and a mourning narrative, provoking strong emotions and wide attention. Print, digital, and ambient executions culminated in a press conference and a live performance by Puuluup, bringing the conversation into physical space. One question remained: in whose name do we cut?
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