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Pakendikeskus Sock therapy

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NAPA - Bronze (Artisan Products Category) - 2021

It’s not common these days to give alcohol as a gift. However, when it comes to celebrating the completion of a roof, builders traditionally expect a strong drink. So, how did we solve this dilemma? We found a creative solution by surprising 200 celebrants with a special gift: woolen socks paired with a bottle of champion juice and named it Sock Therapy. Confused? Allow us to provide some context: in ancient Estonian culture, woolen socks soaked in vodka were believed to be a remedy for colds. 

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BUSINESS ENQUIRIES

Indrek Viiderfeld

+372 5666 3344

rocknroll@tabasco.ee

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Erika Street 14-220, 10416 Harju County, Tallinn,
Põhja-Tallinn district